The majority opinion counts too

By April 15, 2017February 18th, 2021No Comments

This is Lloyds Bank’s reply to my complaint:-

I am sorry that you were upset by our Lloyds Bank advertisement featuring a same-sex marriage proposal.

Lloyds Banking Group is a company that is committed to inclusion and diversity. We recognise the importance this has across our organisation and support and encourage this with all colleagues. Within our advertising communications we reflect modern British life which mirrors our diverse customer base and is a reflection of the society we are all part of.

Thank you for contacting us with your concerns, your comments have been noted.


And this is my response to their reply:-

I note that in your response you do not address any of the substantive points made in my complaint.

I’m sorry to have to say that merely parroting stock phrases, perhaps lifted from your bank’s ‘mission statement’, or other politically ‘correct’ institutional dogma of the day just does not suffice.

What exactly do the magic words inclusion and diversity actually mean in practice? If they mean anything real, which is highly doubtful, they must surely mean giving equal weight to the beliefs and values of all of Lloyds Bank’s stakeholders, including its customers. If equal weight is given to each person’s viewpoint then the majority opinion ought to prevail. That majority opinion, it is clear, opposes the purported ‘redefinition’ of marriage by government and is against so-called same-sex ‘marriage’.

Lloyds Bank’s political campaign in favour of same-sex ‘marriage’ will not alter the opinion of the majority of its customers on this issue. The majority will remain opposed when the campaign ends. Even a large proportion of the tiny minority of the bank’s customers who favour the idea of same-sex ‘marriage’ are likely to regard with disfavour the idea their money has been misspent by Lloyds Bank for the purpose of political propaganda.

You say you have a ‘diverse customer base’ which is a ‘reflection of the society we are all part of’. I put it to you that you have shown contempt for that customer base, the majority of which does not consist of MPs, other professional politicians, or journalists, but ordinary people who want and expect honesty and fairness from the businesses which which they deal – including their bank.